I miss American style diners – A massive menu with every food item imaginable prepared for your 24/7, a relaxed atmosphere, and cheap prices. You’ll find multiple diners even in the smallest of American towns.
Who wouldn’t like a concept like that? And why don’t we have ANY in Finland? (please correct me if I’m wrong)
Well first off, nothing is cheap in Finland, that $8 cheeseburger would quickly become $20 in Finland. This is seems to be the fault of many new concepts introduced in Finland, they’re way overpriced and the concept is quickly deemed a failure.
I’m always in awe while at Don Corleone‘s in Kamppi. There’s ALWAYS a line, yet the dozen other restaurants around it are empty. Why? Cause they figured out the secret: Great food at a cheap price. OMG!! It took Italian immigrants to figure that out in Finland.
Second, a 24-hour dinner would be full of drunk, obnoxious locals. No one could dine in peace. There’d be yelling, fights, puking…they’d need a team of security guards to control the restaurant. The only people desperate enough to put up with that shit are foreigners who sell just pizza and kebab.
Finland does already have the portable grills that sell cheap sausages and french fries, so maybe there’s no need. But who wouldn’t rather dine indoors instead of out in -20C snow? And who wouldn’t rather have a beer with their food?
So should I quit my job, open a diner, and rake in the millions? Or would the concept be DOA?