“What Finland can teach America about true luxury”
Less is more, says the Christian Science Monitor… (Jesus was obviously a Finn)
What is true luxury? Just when I thought I’d settled on my answer – a flat-screen TV the size of Kansas and a leather-upholstered car that can travel at triple the speed limit – I made several visits to Finland. Shortly after my return the financial crisis hit. Finland has been on my mind ever since. In these hard times, we could learn a few things about luxury from the Finns.
Strolling the streets of Helsinki, the capital, I noticed a lack of grand architecture and opulent homes, and an abundance of modest cars. Helsinki was a nice enough city, and it had some gems of modern design, but part of me felt that Finland was a bit dull. And, strangely, some of the Finns I met seemed to take pride in this.
[...]During my visits, I met some North American expats, including a Canadian who’d lived in the US for years. “I talk to friends back in North America,” he told me, “and they tell me about all the latest toys they’ve bought. Here I’m just puttering away on my little house like a Finn, and that’s about it. The pace of life is slower. I like that.”
Some people want toys, some want a slower pace of life – A country’s goal should be to give their people the option rather than dictate, or better yet, give them both.




