Same attitude found in Finnish business and politics
This is only the second Finnish parliamentary election I’ve taken an interest in, but Finland appears to be moving closer towards the “American” style of political campaigning…
…Jyrki Katainen went on the offensive straight away, accusing the SDP of making irresponsible populist campaign promises. He claims that the SDP would need an additional 2.4 billion euros to implement all of the promises it’s made so far in the campaign.
SDP chair Eero Heinäluoma retorted by saying Katainen is just slinging campaign mud. He added that he missed the old well-mannered National Coalition that concentrated on presenting its own policies rather than defaming others.
Well I’m not sure what Eero Heinäluoma’s problem is, it’s good that political parties are critiquing the campaign promises of their rivals. But I guess this isn’t the norm here in Finland? Political parties traditionally just push their own campaigns while ignoring their rivals? After all, mudslinging can be a slippery muddy slope.
That attitude seems to be present in Finnish businesses as well. My company for instance, does not comment on the products or services of their competitors, they only speak of the benefits of their own. In business, I think this is an excellent policy – while others are duking it out online, on TV, and in the media, my company keeps the atmosphere very mature and very professional, and its obviously paid off.
The same goes for Finnish TV commercials and print advertisements, you rarely if ever see “Our service is better than XYZ company” or “Our products are THIS price while XYZ company has THAT price”. Finnish consumers would frown upon those types of advertisements, it would have an adverse effect. Those types of tactics won’t work here…yet.




