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5.12.2005

Racist Finnish candy?

Tags: Uncategorized — Author: @ 12:07 pm

A new issue of 6-Degrees is out. One of their cover stories is about Brunberg’s infamous “Brunberg Kisses” which up until recently was called “Nigger kisses” (although doesn’t “neekeri” really mean “Negro” – is the word used in the same context as “nigger”?). Anyways, the author, Nigel Wilson, considers the box cover to be of racist nature…

Is it just me or is anyone else troubled by some of the packaging designs seen around Finland that use stereotypical imagery of Black people? For example, does the cartoon style image shown on a pack of Fazer liquorice send out the right message about ethnic minorities to youngsters living in Finland?

To my eye, this image either creates, or at the very least perpetuates, a negative stereotype held in the society that Black people are in some way “primitive” compared to “us” – white ethnic Finns.

I’m not sure what’s really “negative” about the box cover, nor “stereotypical”. It’s a cute, cartoon picture of a presumably African couple in love and about to kiss under the moonlight. It sounds to me that any depiction of a black person on a food product will probably get labeled as “racist” (Aunt Jemima maple syrup comes to mind). So let’s rid of all minorities from packaging covers, then they’ll accuse us of racism because we only have white people on the box fronts.

I think Nigel brings up a valid point which should be discussed (although these candies have been around forever, I’m sure this has been discussed ad nauseam) – but I think this may be going a tad overboard. What do you all think?

  • http://http//anzisblog.blogspot.com Anna

    To quote you:

    “(although these candies have been around forever, I’m sure this has been discussed ad nauseam)”

  • perkele

    I’m not sure what’s really “negative” about the box cover, nor “stereotypical”.

    The stereotype of Africans at hand (regarding the Brunberg Kisses) is that they have large lips. To market this stereotype, and furthermore illustrate it with a crude drawing on the package, I think, is racist.

    Would it be fair if next year Fazer came out with “Chocolate Jew Noses”?

    Or a “Licorice-Flavored, Balding Finnish Man’s Head”?

  • Joonas

    (although doesn’t “neekeri” really mean “Negro” – is the word used in the same context as “nigger”?)

    You’re right, it has been used in both contexts. That again is probably one of the reasons why some older people still like to argue whether neekeri is an abusive term or not. One could argue that the term, as well as those candy package designs, were originally used “without better knowledge”, but that again would be a pretty lousy excuse for still using them today.

    Neekeri is nowadays seen as a negative term, so it’s not surprising that even Brunberg changed the name of their product. The graphic designs on the other hand seems to be a more difficult issue – tradition against today’s realities, i guess. As you said, these have been discussed ad nauseam. I personally wouldn’t miss them, but at the same time I also think that there are more important issues out there… ;)

  • Phil

    The stereotype of Africans at hand (regarding the Brunberg Kisses) is that they have large lips.

    Hmmm…I hadn’t thought of that. Is that indeed their intention with the illustration?

  • Phil

    How about the Fazer Lakristi sticks, what’s their racist intention with that illustration?

  • iJusten

    Fazer’s lakupatukka was orginally named “lakupekka”, if I remember correctly?

    But those designs have been around forever. I think they both date from the 30s, at the latest. They are brands, lots of stuff going for them, and it would be poor decision to remove them, particulary as not that many are going “I dont eat Fazer candy because they promote racism!” Most people seem to understand the value that is given.

    For examble, “suukkoja” hasnt got anything racist in it. I might even draw (yes, I can draw) white people with that same profile. If would be removing that hair, and those rings they seem to have on their bodies (apparently its going for “this was how things were before whites came along” feeling), I could pull that off as finnish couple. I would see that picture as romantic, not racist. Tho I have grown up with these pictures, so maybe Im not one to tell?

  • http://stello.brayforum.com/blog Stello

    Personally, I just see them as cute caricatures, and I’ve never thought of them as somehow racist pictures. However, I do think it was a good choice to change the NAME of Brunberg Kisses as the old name had become potentially offensive.

    “(although doesn’t “neekeri” really mean “Negro” – is the word used in the same context as “nigger”?)”

    I think if you’re looking for a Finnish word for the offensive word “nigger”, that would be “nekru”. At least I’ve never heard that word used in a positive context. So, yes, “neekeri” means “negro”, and it was just the regular word used to refer to black people, a long, long time ago. I don’t think any offence was meant, at those times! It was before gay became homosexual.. =)

  • iJusten

    To add; maybe that Fazer bar isint that good one, it does have the “little black monkeyboy” feeling in it.

  • perkele

    I think the illustrations were never an issue before so many Somalians and African immigrants started coming to Finland some years back.

    Let’s face it, typical Finnish people don’t vary much in their appearance. Same skin, same nose, same round face, same thin hair, ect. This stereotype of course not including the newer generations of Finns with foreign mothers/fathers. I think that up until recently, there was no reason to be sensitive to portrayals of darker minorities in the Finnish media/market. Almost all other Europan countries have long since delt with the effects of integration in workplaces, schools, familes, and so on.

    I mean, really, how uncomfortable do most Finns look when on a tram surrounded by foreingers?

  • Lars Hager

    As a Swede I must say: This is so Swedish! always looking for things to complain about.

    This case is similar to the Nogger-case in Sweden. Nogger is a black ice cream: http://www.aftonbladet.se/vss/nyheter/story/0,2789,631018,00.html

  • http://koti.phnet.fi/bevertje/index.html Majava

    And again Finland wants to be “politically” correct… Take a look at this: http://www.buysnegerzoenen.nl/
    Oh and no discussion there about the name!

    I wonder who is behind this movement that all of a sudden thinks that a delicious piece of candy is an evil remnant of colonial past times?

  • Joonas

    Yeah, one might also question whether concentration on small issues like these actually get the whole discussion about racism on the wrong track?

    It somewhat reminds me of the way how some anti-EU people like to make a big deal of any directive that could somehow be misunderstood – you know, the alledged (but shown to be totally false later on) banning of liquorice pipes, terva and so on. Easy headlines, but bad for the debate.

  • antti (the redneck one)

    Errr..Shouldn’t we let the market decide about this. If the people find the candies offensive, they won’t buy them.

  • Pekka

    Everytime when something appears to be black, it always has to do something with racism. Why? And why should everything be white only? That’s racism in a way too, no?

  • Pekka

    On another note, who remembers ‘Pekka ja Pätkä neekereinä’ movie? I wonder if its available in DVD format. All the other Pekka & Pätkä movies are.

  • prince of dorkness

    Pekka, please.
    Next thing you’ll be asking for a DVD of ‘Savonmaan sulttaani’…

  • mapleleaf

    Errr..Shouldn’t we let the market decide about this. If the people find the candies offensive, they won’t buy them.

    As evident from Fazer’s nonchalant response, why would a predominately white target market be offended by racist caricature of black people?

    Everytime when something appears to be black, it always has to do something with racism. Why? And why should everything be white only? That’s racism in a way too, no?

    That’s a valid point. I remember when people complained that the tobacco industry was racist because they didn’t show black people in their ads. And what did that accomplish?! Yeah, more black people smoking – way to go!

    However, there is a right and a wrong way to represent people. Drumberg corrected a wrong by removing “Neekerin pusut” from their product. The black caricature on Fazer’s Lakritsi is, in fact, insulting.

  • Jani Kuusisto

    I think there’s a generation cap, whether ‘neekeri’ is a racist word or not. My parents, and to my knowledge most of middle agers, use it to descripe a black person. Although to my ear it sounds somewhat racists, I couldn’t come up with a finnish for negro.

    But the whole political correctness is making its way to Finland also. Which as usual, has more to do with words than actually trying to get rid of prejudices. I remember a case where a middle aged police officer using these sorts of words (can’t remember if it was ‘neekeri’ or ‘mustalainen’, meaning a gypsy) to descripe a suspect. It didn’t turn out too good for the officer.

  • http://http//anzisblog.blogspot.com Anzi

    To me, the kissing couple and the face on the liquorice are mere brand logos and nothing more. I know that I’ve grown up with these brands so my judgment isn’t the best possible one, but personally I’d hat to see these familiar brands go just because of some vague idea of political correctness.

    Does changing the face of lakupekka really change attitudes? Is the very stylized face really racist?
    People still refer to Brunberg’s “Suukot” as “Neekerinpusut”.

  • http://frumiousb.livejournal.com frumiousb

    I find them racist– the minstrel show look (red exaggerated lips and rolling white eyes) most likely dates to the period that the candies were introduced. This look has a clear and nasty history.

    The Dutch have a similar issue (only worse) with their Zwarte Piet figure.

    I have heard all the defenses (here in NL also) about nostalgia and history, and ultimately I find that it does not wash. The topic of the moment right now in Europe is immigration, and integration problems with immigrants. When the host countries defend racist stereotyping as harmless, what message is that sending about immigration?

    There is certainly no problem showing black people in commercials. There *is* a problem with perpetuating negative stereotypes. To argue that it is impossible to depict people other than white without use of wildly rolling eyes and huge red lips is specious.

    I suggest that you take a look at the Wikipedia article about blackface.

    Blackface is a style of theatrical makeup that originated in the United States used to affect the countenance of an iconic, racist, American archetype, that of the “darky” or “coon”. Blackface also refers to a genre of musical and comedic theatrical presentation in which blackface makeup is worn. White blackface performers in the past used burnt cork and, later, greasepaint or shoe polish to affect jet-black skin and exaggerated lips, often wearing woolly wigs, gloves, tails, or ragged clothes to complete the transformation. Later, black artists also performed in blackface.

    Blackface was an important performance tradition in the American theater for over 100 years and was also popular overseas. The negative stereotypes embodied in the stock characters of blackface minstrelsy played a seminal role in cementing and proliferating racist images, attitudes and perceptions worldwide. In some quarters, the once ubiquitous racist caricatures that were the legacy of blackface persist to the present day and are a cause of ongoing controversy.

  • antti (the redneck one)

    “why would a predominately white target market be offended by racist caricature of black people”

    According to the current doctrine, we are heading towards harmonic multicultural society, where even the white target market is sensitive to such questions. When we are arriving there, everybody just votes with their money and the problem is solved. This is not circular reasoning, as the candy problem probably does not have any effect on the development of the society in general.

    BTW, some ten years ago, there was a minor havoc about Mustan Pekan puisto (“Black-Peter” park) in Vuosaari, Helsinki. It was considered racist, although the park was named originally after the director of Vuosaari shipyards. His nickname was Musta-Pekka. One could earn such a nickname in Finland just by having black hair.

  • mapleleaf

    … we are heading towards harmonic multicultural society, where even the white target market is sensitive to such questions. When we are arriving there, everybody just votes with their money and the problem is solved.

    That is true, but it misses the whole point of why 6degrees and others bother to write about it NOW – for companies to pro-actively respond to legitimate complaints, even if they are from a minority. But they won’t, as long as comments like #19 are prevalant:
    personally I’d hate to see these familiar brands go just because of some vague idea of political correctness.
    … nevermind that a minority rightfully finds them offensive (and not just to make noise like in the tobacco industry example).

  • BigUnit

    If you choose to be offended by a candy wrapper, its quite obvious that you are only looking for things to offend you. Come on people, its just a candy wrapper. If there was a candy called, Small White Penis I would laugh…. then buy one for my wife.

  • http://http//anzisblog.blogspot.com Anzi

    You’re missing the point, mapleleaf.

    To most people these pictures are just brands and not at all about race. I agree that the previous names of these treats, “Lakupekka” and “Neekerin suukot”, were outdated and do not belong to our age. But the pictures in themselves are as offensive as the picture of Uncle Ben or the Chiquita girl.

    They’re brands, and that’s it. Seeking offense in them does not help the fight against racism at all, it only diverts the discussion away from real issues.

    One thing that I just hate is this endless political correctness where everything and everyone just has to be understood and accepted. We live in a society, humans are gregarious animals and thus it is just impossible to please everyone or do everyone’s bidding. Deal with it.

  • http://koti.phnet.fi/bevertje/index.html Majava

    frumiousb wrote: The Dutch have a similar issue (only worse) with their Zwarte Piet figure.

    I disagree with that. The Dutch do not have an issue. Others than the Dutch tend to have an issue with it, thinking “zwarte pieten” must be some slaves working for Sint Nicolaas… Not even the coloured population of NL has a problem with it. Zwarte piet only changed into his current form about 150 years ago. Before that (images date back to the 16th century) a dark, sometimes cloaked and frightening looking creature accompanied Sint Nicolaas. Not as a helper, but to symbolize evil. The creature was not a coloured person, but any person wearing black.

  • http://koti.phnet.fi/bevertje/index.html Majava

    @ BigUnit: Exactly!

    A candy called “Small White Penis” woud be considered silly, weird or perhaps tasteless. A candy called “Big Black Boner” would be racist! (while I think that would even make a better present to your wife ;)

  • Suomen mies

    You guys are just hilarious.

    Many Africans really do have huge lips, dark skin, and curly hair. If they are to be portrayed on candy wrappers, why should their appearances be changed?

    I can understand that many people find these traits unattractive, myself included. But I am willing to tolerate them, unlike – it seems – the majority of those who oppose their portrayal. If there was any logic behind your thinking, you would want to ban all the products that show “unattractive” people. Everybody would be tall, slender / muscular, and have a broad smile.

    If these products showed blacks as idiots, for example, it would be a different story. But to be offended by their racial features is just stupid.

  • Anonymous

    What about this? Isn’t it also of racist nature. I mean a stereotypic image of white man:)

    http://www.fantasytoyland.com/bnp-13009.html

  • Suomen mies

    Exactly.

  • mapleleaf

    In a sense, I understand what you mean Anzi. This discussion is now similar to the Southpark episode where everything was taken away from Christmas to please everyone and all that was left was Mr. Hankey the Christmas poo. That is not what I am advocating. But there is such a thing as respect, and you don’t respect a general audience when you represent them with unflattering and exaggerated stereotypes. Fazer’s representation of a black person is the antithesis of Uncle Ben.

    For those who think it is just a candy wrapper, imagine for a moment that you are a black guy that just got wrongly punched out by a Finn with no support whatsoever, is it that difficult to understand how Fazer’s racist depiction would further piss you off? It doesn’t stop there and everything adds up.

    To Suomen mies, I could easily rip your comment apart piece by piece but you are clearly a lost cause not worth my time.

  • Suomen mies

    Mapleleaf, please give it a try. I have yet to be beaten in an argument. Judging by your level of intellect, you won’t be the first to achieve victory…

  • Jo

    Racism is still “putting one race above another, and accordingly treat one race deliberately worse than another” according to the dictionary.

    The word “racism” is used for just everything nowadays and has as a result lost its meaning. If I buy white chocolate instead of dark one… hup, I am a racist! Come on… how ridiculous.

    Trying to be too Politically Correct? If you don´t like the packages don´t buy it then.

  • http://finnpundit.blogspot.com Finnpundit

    What if the licorice and chocolate featured some Romas – mustalaisia – with dark faces, great big hoop rings, vests, and large skirts? Would that work for Finns? Something like “Mustalaispusut”, or “Mustalaislakut”?

  • Suomen mies

    Sure. Romas proudly wear their traditional skirts etc. so I don’t see any problem there. It’s about the same as if they made a product called “Karjalaispusut” (“Karelian kisses”) and there was a bearded man resembling Väinämöinen (the main character of Kalevala) promoting it.

  • tim73

    Political correctness leads to intelligent design type of crap (evolution is wrong). Science should not offend anybody, right? The best response from a black guy was for the usual “african-american” politeness: So I guess, you are Tarzan, then? :)

  • mapleleaf

    Instead of the Finnish lion on the Euro coins, what if the EU encouraged Finland to show a ‘Suomen mies’ in a store playing videogame poker with a beer in one hand and a cigarette sticking out of his mouth?

    Many Suomen mies really do play videogame poker for hours, many drink too much, and many smoke too much. Why should their appearances be changed? Who cares if many Finns do not smoke or drink, it is just a little coin!

    Others in the EU would say that they find these traits unattractive, but are willing to tolerate them on coins. It’s not them after all. Of course, far more unattractive stereotypes could be selected if one wished.

    I trust that you would all agree that such an EU coin would not be appropriate, so take note that the Fazer caricature is a more exaggerated view of stereotypes. (I don’t think the Brunberg picture is particularly bad)

  • http://www.axis-of-aevil.net/ hfb

    Don’t forget Rastus on the boxes of Cream of Wheat in the US, Phil. “Hey, massa, eats yo breakfast!”

    The packaging for the products are icons of an era that we all would rather believe is a bygone era. They offend mostly on the grounds that while we give a lot of lip service to ‘equal opportunity’, etc., we still live with these images from back when black people had separate toilets and were forced to pay and sit at the back of the bus. Finland only changed the name after the Somali started immigrating here (I think…someone correct me if I’m wrong).

    I don’t know if the packaging/images are racist but, in a country that has serious issues with racism/xenophobia, Finland could focus on problems more pressing than a chocolates package. It would seem, too, that there could be a bit more sensitivity in understanding why it might be very offensive.

  • http://http//anzisblog.blogspot.com Anzi

    “But there is such a thing as respect, and you don’t respect a general audience when you represent them with unflattering and exaggerated stereotypes. Fazer’s representation of a black person is the antithesis of Uncle Ben.”

    How are the features of the boy and girl on the candy box unflattering?
    I find them very cute and all in all I find that picture very nice and friendly.

    How is Fazer’s representation of a black person the antithesis of Uncle Ben, who is also a stereotype? He’s the stereotype of the jolly black “bre’r” from the south who speaks with a deep voice while sitting on the porch all day telling jokes to his grandkids. I bet many people find him an untrue and potentially offensive depiction of a black man of the southern parts of the United States.

    How about the Chiquita girl? Latin beauty who carries bananas and likes to flirt and party a lot? She’s got both racism and sexism written all over her with big bright letters.

  • http://http//anzisblog.blogspot.com Anzi

    I think that the Michelin man is an awful stereotype of a white male trucker.
    In fact, I will risk getting lost in Paris and abandon my Michelin guide in protest!

  • BigUnit

    “or those who think it is just a candy wrapper, imagine for a moment that you are a black guy that just got wrongly punched out by a Finn with no support whatsoever.”

    Completely unsubstantiated anecdotal evidence. Try again.

  • mapleleaf

    I actually found a blog about candy that reviewed Fazer’s Lemon Lakritsi:
    http://www.typetive.com/candyblog/item/lemon_lakritsi/
    You will notice in the comments that the general community is not too impressed with Fazer’s packaging either.

    Are you going to accuse everyone else in the world for being too PC before looking at yourself?

    Obviously, if Finland intends to keep up with an ever-increasing globalized world, some local attitudes still have a long way to go…

  • Jani Kuusisto

    Why just don’t let free market sort it out. If it’s such a bad candy wrapper, then it shouldn’t sell that much and also gives bad PR for the company. That would make the company to change it’s product concept.

    Mapleleaf:
    Don’t get too grazy with the globalized world argument.
    For example Germany has very strict laws about selling games including violence, as you might know. Now, if a game studio wants to sell its products to Germany, they can change some of the content. (Like replacing red blood with some green stuff, that always helps.) See, it’s like changing candy wrappers, when shipping your products to a more PC country.
    Still, a country shouldn’t change its own laws to correspond with Germany’s silly laws. Not even if some parents claim that Grand Theft Auto made their childs kill ten of their schoolmates.

  • Suomen mies

    Mapleleaf, millions of young girls love(d) groups like New Kids on the Block. That doesn’t mean it’s good music. Also, millions still praise Stalin, but that doesn’t make him a great man.

    I’ve learned that most people don’t spend a lot of time thinking about important issues. I do. Therefore I see through your simple thought patterns.

  • Suomen mies

    In a sense, it’s funny how repulsive Africans seem in these “PC” people’s eyes. Many of them actually do have very dark skin, bigger lips than we do, and curly hair. Many tribes, even today, wear few clothes. If you find that funny, ugly, or offending – fine. Just don’t think that everybody else thinks the same way. The pictures will stay, despite your idiocy.

  • http://http//anzisblog.blogspot.com Anzi

    mapleleaf:
    You didn’t answer any of my questions. How are the features of the boy and girl on the Brunberg package offensive to you?

  • mapleleaf

    Jani Kuusisto, globalization is a lot more than just exporting products. It also involves directly communicating with diverse individuals. So I was speaking of attitude, which is much more difficult to re-package internationally than candy wrappers.

    If a Finn happened to have Fazer Lakritsi on his/her desk while meeting someone from Ghana, say Kofi Annan, who felt that the Fazer black caricature was offensive, do you think he would get a response anything like comment #27 (“Many Africans really do …”), #37 (“I find them very cute …”), #38, #42, or #43? To be quite frank, that would sound pretty stupid, wouldn’t it?!
    Most likely, the Finn would be speechless and embarrassed.

    If you want me to answer a question on this Anzi, try positioning your question as if you were responding to a Caribbean business person, or Condoleezza Rice, or an African diplomat.

    I’m watiing …

  • http://http//anzisblog.blogspot.com Anzi

    mapleleaf:
    I find it interesting that you are immediately assuming that Condoleeza Rice, Kofi Annan or Caribbean businessmen would be insulted by the picture. What if they aren’t? I think that, in this discussion, you are unwittingly assuming this superior protectionist position where you automatically assume that your values are everyone else’s values.
    How do you know that Condoleeza Rice wouldn’t respond to the Brunberg package with an “aww, shucks?”.
    Tell me, how do you know that?

  • Jani Kuusisto

    mapleleaf:
    And what difference does it make if Kofi Annan considers the wrapping offensive? For every Annan you could find someone that doesn’t get insulted by a candy wrapping. It is irrelevant.

    But I would listen carefully if Mr. Annan would thoroughly explain, why a black person portrayed in a silly way, is more offensive than white or any other race represented in a similar manner.
    That is called argumentation, unlike “It’s bad because someone will get offended”, which is called bullshit.

  • prince of dorkness

    The imagery seems to date from a rather less sensitive period and they probably draw on earlier, international models from an unashamedly racist era. The intent may not be racist, but the sources are.

    I don’t think they matter that much but you could argue that changing them would avoid embarrasment and explanations.
    Just like it probably was a good idea to remove swastikas from certain Finnish military symbols at the end of WWII,
    even though these symbols had nothing to do with the Nazis.

  • mapleleaf

    Anzi, what is more interesting is that you keep referring to the Brunberg picture (which I have already said in #36 that it wasn’t particularly bad), when I have been constantly argued against the Fazer picture specifically.
    Why is that Anzi?

    I do not know that Kofi Annan would take offense any more than you know he would not. Since people have complained, there is no reason to suggest that the possibility is invalid.

  • mapleleaf

    prince of dorkness, I agree 100%. Thank you for salvaging the Finnish viewpoint.

  • http://http//anzisblog.blogspot.com Anzi

    “Anzi, what is more interesting is that you keep referring to the Brunberg picture (which I have already said in #36 that it wasn’t particularly bad), when I have been constantly argued against the Fazer picture specifically.
    Why is that Anzi?”

    Well, I haven’t noticed that you have argued against the Fazer picture specifically, but against all brand imagery seen as potentially racist.

    As to the Fazer figure, I personally find it so stylized that it took me several years to even realize that it portrays a black person. I also don’t eat that much liquorice.

    But, reflecting upon it now, it is pretty outdated.

  • mapleleaf

    But, reflecting upon it now, it is pretty outdated.

    Hahahaha … wow, that was a lot of work! At least in the end we agree to agree! :)

    Can we please be friends again? :)

  • http://http//anzisblog.blogspot.com Anzi

    We can be friends, but I still think that the Brunberg box is cute. :-D

  • Iiris

    How about a box of crackers with “white” people in primitive costume on the label?

  • Iiris

    “The imagery seems to date from a rather less sensitive period and they probably draw on earlier, international models from an unashamedly racist era. The intent may not be racist, but the sources are.” -prince of dorkness

    I absolutely agree.

  • Suomen mies

    Iiris, do your research before opening your ignorant mouth. There are several African tribes who still wear their traditional, primitive costumes.

    By the way, are you really saying (as you suggest in post 55) that white people would be offended by a box of crackers with a picture of a white caveman on the cover? That’s absurd! Are you eight yours old, or what?

  • Iiris

    “Iiris, do your research before opening your ignorant mouth. There are several African tribes who still wear their traditional, primitive costumes.

    By the way, are you really saying (as you suggest in post 55) that white people would be offended by a box of crackers with a picture of a white caveman on the cover? That’s absurd! Are you eight yours old, or what?” –Suomen mies

    Suomen mies: I apologise; I was unclear–I was trying to make a humorously ironic commentary on the situation (saying that the whole was silly in a way–I have a rather dry sense of humor). Obviously, it was poorly made and received; I am so sorry I offended you.

    So, NO–I was NOT suggesting that “white” people would be offended by that.

    And, YES, I am well aware that a number of African tribes (as well as many other peoples around the globe) continue to wear their traditional dress. Nevertheless, I do find the label a bit innapropriate, but I do not think that is mal-intentioned by the manufacturer (but that’s just my opinion).

  • Iiris

    Suomen mies: I should also add that in my use of the term “primitive” I meant first (or early) and indigenous, I suppose, according to the first definition in the Oxford American Dictionary (I double-checked the dictionary before posting in order to be precise). I didn’t at all mean it as a pejoritive. Therefore, I was speaking directly to the native dress of living indigenous cultural groups, not to the dress of generalized archaic hominids and early humans (as you said, “cavemen”). Again, my apologies.

  • Mr. Wright

    In regard to comment 57:

    The issue is not whether or not certain Africans still dress in traditional garb, but rather, the dissemination of their image as such and its pejorative connotations. I seriously doubt that the product makers were hoping to enlighten us with the dress customs of various African tribes, but rather playing upon stereotypical, racist imagery which has been created in an effort to enforce the belief of “black” inferiority. I’m sorry that you’re such an ignorant fuck that you are unaware of the subjugation of African peoples at the hands of European oppressors. You’re a dickhead and I sincerely hope that one day you use your brain to think instead of mindlessly defending an inane position. It is not a question of right or wrong, but ethics and history. Btw, no one likes you.

  • windy

    What about the Geisha candy which implies that Japanese women are prostitutes? Or the Elovena package which implies that Finns are still rustic farmers? :-)

  • hillary

    i just got back from helsinki & stockholm, where i saw this candy and heard about swedish “negro” balls. so i went looking for information…(i see that this post is old). anyway, in the US we are extremely “politically correct” and to see this type of packaging was kind of unbelievable. to me, there seems to be two points to note. one, is on the idea/virtue of being “politically correct” in the first place and the other is of whether these candies are offensive/politically incorrect.

    to the former, i am a firm believer that if we say and show that we believe something – even if we don’t – that that impacts others (especially young people who are more impressionable). for example: i have a lot of gay friends who are offended to hear the word “gay” used in slang to mean “dumb” or “bad.” they know that the people saying them aren’t necessarily prejudice or whatever, but it perpetuates a false connection. if we stop saying it, future generations might not have as negative feelings on the homosexual community as we have now. i think small changes, like product branding, can make all the difference. people interact with consumer products in their everyday lives, while they see or encounter major forces of political change very seldom.

    to the second point, i think the images on the candy are offensive based on points such as 20 and 60 – those that point back to a time when we depicted people of african decent in a very specific, degrading, and inferior way. not just big-lipped or dark-skinned, but that they were more animalistic or clownlike (see the blackface link in comment 20). i do not, in any way, think that the basis of these images is a contemporary view of tribal life. anyway, this may not have the same cultural roots in finland as in the united states, i don’t know. images like these, as an american, have a very racist feeling. here is an interesting link to a museum near my hometown that looks at these types of images (many of which are from the same era): http://www.ferris.edu/htmls/news/jimcrow/menu.htm

    anyway, that’s my two-cents. i am not finnish and my opinions would likely vary if i were.

  • Pekka

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  • AleksisMichael

    This is FINLAND!!! ok you know what, Finns have a different humor then the rest of the world, stop fucking with our products and civilization, its not a fucking insult or racial prejudice, the candy if it is black, is perfectly understandable to show a person with black skin enjoying it, just like if the candy is white perfectly fine to show a white person enjoying it, it means nothing, its just finnish way of doing it.

    you know what!? not rascism, rascism is creating a horrible picture of a black guy and useing it as toilet paper or simply burning it…which wouldn t be done caus its rude, atlesat finns wouldnt… finns made a good candy, an put a few black people on it caus we find them interesting almost as much as we find the candy interesting.

    you may not like our salty liqourice, but we love it and we love putting the old fashioned characters on it, its our history, we didnt enslave or demean anyone, weve been kicked around an fought over for centurys, we have no interest in demeaning blacks, its simply a treat that we enjoy seeing and eatign…

    its not rascism to put black men on packaging for black liqourice, ya his skins dark an so is the liqourice, thats why hes thier, its descriptive, having black skin however isnt bad or demeaning, no idea why its so insulting to see. we enjoy black people just as we enjoy salty liqourice…. go away and harras someone else.

  • http://images.google.nl/imgres?imgurl=http://scriptorium.lib.duke.edu/eaa/printlit/Q0039/Q0039-41-72dpi.jpeg&imgrefurl=http://memory.loc.gov/learn/features/branding/did_you_know.html&h=799&amp Dutch Boy the non painter

    What do you mean by our salty licorice?
    It was already used by the Romans and the Egyptians way before Finland even existed.
    And nowadays loads of the stuff one can buy in Finland is our Dutch salty licorice aka Drop.(Which is a good thing!).
    Nowadays we can also buy Finnish Panda in Holland.
    Your reaction is typically Finnish. Finns can’t take criticism on things concidered Finnish very well.And that is an understatement!

  • swedish racism Nazi = swedes?

    swedish racism
    Nazi Connection

    The following book tells us about Sweden’s crucial role in supplying Nazi Germany iron ore and military facilities. Especially notorious
    for their support to the Nazis were the Wallenberg family, SEB bank and SKF factory. The Swedish government was responsible for the most
    iron ore the Nazis received. Kiruna-Gällivare ore fields in Northern Sweden were all important to Nazi Germany.
    These massive deliveries of iron ore and military facilities from Sweden to Nazi Germany lengthened World War II. Casualties of the war
    have been estimated at 20 million killed in Europe. How many of them died due to Sweden’s material support to Nazi Germany, is not known.

    Gerard Aalders and Cees Wiebes The Art of Cloaking Ownership: The Secret Collaboration and Protection of the German War Industry by the
    Neutrals: The Case of Sweden.
    The University of Michigan Press. 208 pp. 1996

    Fritz, Martin. Swedish iron ore and German steel, 1939-1940. Scandinavian Economic History Review 21, no.2: 133-144. 1985.

    Firms located in ‘neutral’ Sweden supported the Nazis’ financial and industrial leadership. The case of Enskilda, a bank owned by the still
    powerful Wallenberg family, proved to be particularly interesting. Among other things, Enskilda acted as a cloak for the Nazi regime and helped
    important German corporations like Bosch, IG Farben and Krupp to hide their foreign subsidiaries in order to avoid confiscation by the Allied
    governments.

    Resume in German:

    Aalders, Gerard & Berger, Susanne Der Kalte Krieg als Rettung.
    Schwedens Nazi-Gold – Neue Einsichten in die Geschäftsbeziehungen der Familie Wallenberg zu Deutschland, 13 (1998) 1, S. 183-188 (Bericht
    aus dem Ausland)
    Gerard Aalders und Susanne Berger befassen sich mit den Transaktionen der schwedischen Familie Wallenberg – nicht allein Schweizer machten
    lukrative Geschäfte mit dem »Dritten Reich«, auch andere profitierten vom deutschen Eroberungs- und Vernichtungskrieg.

    In the book Stockholms Enskilda Bank and the Bosch Group, 1939-1950, the relations between the Bosch Group and the Stockholms Enskilda Bank

    (SEB) have been examined in connection with the economic role of neutral countries and Germany during World War II. The Swedish SEB purchased
    Bosch Group companies outside Germany during 1939-1940, creating an association with Nazi Germany which colored SEB’s international reputation
    during the post-war years.

    The Boston Globe published Walter V. Robinson’s article Sweden Probes a Dark Secret (July 6, 1997).

    But a darker chapter is being written now about the Wallenberg family and its extensive business empire, as Sweden confronts dismaying new
    evidence that the country’s wartime collaboration was more extensive than is widely known, and that the Wallenberg family profited from secret
    dealings with the Nazis. For instance, documents from World War II contain evidence that Jacob and Marcus Wallenberg, Raoul’s cousins, used their
    Enskilda Bank to help the Nazis dispose of assets seized from Dutch Jews who died in the Holocaust.
    ____________________________________

    Swedish Racism

    One of the eyeopening books dealing with Swedish racism is Finns in the Shadow of the “Aryans” written by Aira Kemiläinen. The nature of
    this racism is xenophobia towards other peoples such as Finns, Saami and Baltic peoples and even distant Asians (often called Mongols by the
    Swedish racialists, referring to Asians).

    Kemiläinen, Aira. Finns in the Shadow of the “Aryans”: Race Theories and Racism. Helsinki: Finnish Historical Society, 1998. 320 pp., ill.

    The founder of the organized Swedish racism was A.O. Freudenthal in the 19th century. Organized racialists awarded in the 20th century a medal
    named after Freudenthal. Here is a list of the Freudenthal medalists.

    The Time published on September 22, 1997 James Walsh’s article Unnatural Selection.

    Yet the eugenics program that authorized sterilizations of ‘social undesirables’, begun in 1935, continued long after the war, persisting until
    an agency that called itself chillingly the National Institute for Racial Hygiene died a quiet death in 1976. In postwar decades when Social
    Democratic Sweden considered itself a citadel of enlightenment and tolerance, the country was silently pursuing principles of racial purity
    long since discredited in most of the world. During those 41 years, some 60,000 Swedes were sterilized as misfits who did not meet the ideal of
    the blond, blue-eyed, intelligent Scandinavian.
    __________________________________________

    Genocide suggested by Nesselius

    Swedish professor I. Nesselius suggested in 1708 – 1711 a genocide of the Finns. According to Nesselius’ plan the Finns would have been replaced by
    the Swedes everywhere in Finland, except in Lapland. There 3 per cent of the Finns were to be left as a historical relic. Th

    ————

    SFP – Svenska Folkpartiet i Finland Swedish Liberal Party in Finland. (RKP – Ruotsalainen KansanPuolue) or swedish-finnish pweople living in finland
    are nazism against finns?
    RKP on natsismia suomalaisia kohtaan?

    They have always been secret ruling class in finland and despise finns.
    Ruotsinkiset on aina ollut hyallitseva luokka suomessa?

    Now immigrants are moved to areas where finns live, and swedish-finns areas are free from immigrants.
    nyt maahanmuuttajat asutetaan suomalaisten alueille, ja ei koskaan ruotsinkielisten alueille.
    One way to oppress finniish under-class- finns. In our own country, Finland.
    Se on vain tapa alista suomalisia.

    Ruotsinkieliset saa parhaat työpaikat, vallaan ja opiskelupaikat kiintiöillä Suomessa, .
    ja suomalaisia alistetaan pakkoruotsilla.
    Finns are oppressed by obligatory studying of swedish language in our school, albeit we have only 2 % swedish minority in Finland.
    Swedes also get best jobs, power and there is always reserved study palces in universities for swedes.

    Case Sweden Racism
    Nazi Connection

    http://www.suomalaisuudenliitto.fi/vanhatsivut/case.htm

    KRP- Finnish ‘nazi’-polizei is under these peoples command, and EU supports them?

    Swedish zionists Wallenberg-family?

    Finland has world record of human rights crimes complaints to EU, and as a solution to this EU and ‘nazi-Finland’
    send finnish KRP-police-guy to handle finnish complaints, so that world would never know what is happening in nazi-EU
    finland 2009….?

    http://www.newalliance.org.uk/nazieu.htm

    Nazis has never been patriots, but instead interested in power or violence, etc.?
    natsit ei koskaan ole isänmaallisia, vaan väkivalta- ja valta-friikkejä.

    Nazi groups are founded by Freemasons, and therefore they obey satanic elite of EU-Europe.
    natsit on perustettu vapaamuurarien toimesta ja siis toimivat satanistihierarkiassa.

    They never stop islamic immigration rining our western deomcracy and welfare.

    Save white race!

    http://www.youtube.com/watch?v=b8Iuf9z4ofA

    RKP-SFP-critical blogs disappear and hundreds of thousands of messages from discussions disappear immediately,
    finns are banned or blocked from discussions, if they are against this swedish oppression in
    ‘nazi-swedish’-Finland?

    Ruotsivastaisia blogi kirjopittajia vainotaan koko ajan – ja viestit poistuu heti, jatkuvasti.

    Keskustelu estetään natsi-keinoin.

    Bilderberg uses swedes?
    Stora – Enso wallenberg?

    “Lipposen hallitus aloitti Soneran myynnin ruotsalaisille.
    Kyseisen suurliikemiessuvun vallasta kertoo, että Ruotsin ja Suomen valtioiden yhdessä enemmistöomistamaan
    yritykseen valittiin johtaja juuri Wallenberg-ryhmästä.”

    http://www.suomalaisuudenliitto.fi/vanhatsivut/sala.htm

    Bilderberg:
    Lipponen.
    Matti Vanhanen…

    http://www.vn.fi/ajankohtaista/tiedotteet/tiedote/en.js p?oid=261475&c=0&toid=2056&moid=3127

    Matti Vanhanen on vapaamuurari -Is A Freemason

    http://www.youtube.com/watch?v=uzWbowNm92w

    http://www.the-latest.com/sambo-sweet-packets-attacked

    Islam is used against finns and europeans-

    and we white people of Europe, especially small nations like finns- are minority- and we should be protected
    against this mass-immigration of barbarian cults intruding into our countries.
    There is billions of muslims, arabs, chinese, etc. coming into our countries.

    me suomalaiset olemme vähemmistö- meitä on vain muutama miljoona- 700 miljoonaa muslimia tai katolista
    vastaan- tai miljardia kiinalaista tai arabia , jne vastaan.

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  • William Pelttari

    go fuck yourself and don’t whine about good old fashion finnish racism. Leave ‘em be.

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