Racist Finnish candy?
A new issue of 6-Degrees is out. One of their cover stories is about Brunberg’s infamous “Brunberg Kisses” which up until recently was called “Nigger kisses” (although doesn’t “neekeri” really mean “Negro” – is the word used in the same context as “nigger”?). Anyways, the author, Nigel Wilson, considers the box cover to be of racist nature…
Is it just me or is anyone else troubled by some of the packaging designs seen around Finland that use stereotypical imagery of Black people? For example, does the cartoon style image shown on a pack of Fazer liquorice send out the right message about ethnic minorities to youngsters living in Finland?
To my eye, this image either creates, or at the very least perpetuates, a negative stereotype held in the society that Black people are in some way “primitive†compared to “us†– white ethnic Finns.
I’m not sure what’s really “negative” about the box cover, nor “stereotypical”. It’s a cute, cartoon picture of a presumably African couple in love and about to kiss under the moonlight. It sounds to me that any depiction of a black person on a food product will probably get labeled as “racist” (Aunt Jemima maple syrup comes to mind). So let’s rid of all minorities from packaging covers, then they’ll accuse us of racism because we only have white people on the box fronts.
I think Nigel brings up a valid point which should be discussed (although these candies have been around forever, I’m sure this has been discussed ad nauseam) – but I think this may be going a tad overboard. What do you all think?




