Finland for Thought
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10.9.2005

Why Finland is Fantastic – Reason #5,177: Respect on a budget

Tags: Uncategorized — Author: @ 2:14 pm

One of the millions of reasons why I love Finland is the respect you receive when entering a store, talking to a sales clerk and explaining that your on a budget. For example, I went into a downtown music store, Musakauppa, to get some equipment for Radio Free Finland. I explained right away that I was on a budget, I didn’t need anything fancy, just whatever is cheapest. Often in the U.S., you’d get a disgusted look on the sales clerk’s face – they’d point at the cheap stuff, use adjectives like “crap” and “sucks” to describe the products, then leave you to find a more worthy customer. But in Finland, I experience the same respect and attention from sales clerks if I’m buying the most expensive stuff or the cheapest.

I guess part of the reason for the poor service in the U.S. is the sales clerk’s commission. Salesmen make a bigger salary if they sell more expensive stuff. I know this first hand, during university I sold computers at “CompUSA” – I got paid $7.50/hour plus commission, and the bulk of the commission I received came from “Extended Service Plans” (AKA, the warranty). I’d make the same commission if I sold a $500 computer or a $3,000 computer, but if I sold a $3,000 computer with a 5-year extended service plan, I made another $25 or so. After working there for a week, you can quickly figure out which kinds of people will buy 5-year warranties and which one want the “special” that was pictured on the front of the newspaper advertisement. I was working there during the initial release of the iMac – Apple paid us even more money to sell Macs…I sold a LOT of iMacs. After a couple years I left that job to work for Epson, I had trouble sleeping at night once I realized that “extended service plans” were a real sham.

  • Anonymous

    After a couple years I left that job to work for Epson, I had trouble sleeping at night once I realized that “extended service plans” were a real sham.

    No need to have a bad conscience. A fool and his money soon are parted, and it serves them right as long as there are so many poor intelligent people. I’m sure that the people who buy $3000 computers feel superior to the ones paying $500 for one with identical specs and sometimes even identical components…

    Back in the mid-90′s in Finland, computers often cost 18000 FIM (3000 EUR) when you could get a similar setup at 6000 FIM (1000 EUR) or less. The difference? The computer costing 18000 FIM was a “Multimedia PC”.

    Aren’t you curious what made it “Multimedia”?

    *drum roll*

    It came with a CDROM drive and a 19″ monitor instead of a 17″ one.

  • http://shakespearesnotdead.blogspot.com jose luis

    that’s true. but it’s also true that, even on a budget, you always end up spending a lot. finland is way too expensive.

  • george

    I lived in Finland about 8 years, and I noticed the same thing.

    I thought it was because the salesmen were not on commission, and the local buyers (including myself) wanted the low end items (either because they are frugal or unable to afford the higher end prices).

    The salespersons saw no reason to push something that people did not want. So, why work hard to ripoff the client for no reason.

  • http://www.ryytimaa.blogspot.com Hiipina

    Actually, most of the salesperson for example in home electronic shops are on commission. Their job is at first to find out, what a customer wants and then try to sell a machine little bit more expensive than customer can afford. But the basic idea is to find out how much money customer has.

  • Anonymous

    that’s true. but it’s also true that, even on a budget, you always end up spending a lot. finland is way too expensive.

    If you mostly consume beer in Helsinki downtown bars, this might be true. But since we’re on the topic of computer hardware, I think you can get pretty sweet deals in Finland. For instance, I recently bought an Epson Stylus Photo R800 inkjet printer (just about the best thing money can buy for digital photo printing at the moment) for 199 EUR from Anttila. The recommended UK retail price is £299. Mediamarkt sells it for 287 EUR.

    Food used to be too expensive, but Lidl has introduced true price competition and the others will have to follow suit.

  • anonyymi pelkuri

    Jose luis, off you go to super-cheap Norway.

  • Fugu

    I had an opposite experience, only few times to be honest. All of these were when I looked to change my car. In the first place I come to ask about the car offer to suit my needs the salesman starred at me and nodded to some outdoor facility where some wrecks and some really cheap cars was stored- “sure you’ll find something there” and gone away showing no sign of desire to continue our conversation. Worthless to say, that I leaved the store immediately and newer visited it again. Another one was the store where I finally bought my car; there were two boys that answered me that I can find nothing in their store to suit my needs (a new car about 14000 euros). Finally I wrote an inquiry message for this store’s sales manager, and he returned very quickly with good offer.

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